Director of Marketing & Customer Success

Director of Marketing & Customer Success 
Amherst, Nova Scotia  (On-site)
Reference #JL-EMP-8209



One of the largest packaging manufacturing companies in North America, Emmerson Packaging has been an industry leader in flexible packaging solutions for over 60 years. A third-generation family-owned business, Emmerson Packaging is headquartered in Amherst, Nova Scotia; just three kilometers East of the New Brunswick border, and a 40-minute drive to Moncton. Positioned proudly on the cutting edge of flexible packaging technology, Emmerson Packaging ensures packaging solutions are tailored to their customer, which allows them to explore innovative new packaging ideas, sustainable options, or create greater cost efficiencies. 

On behalf of our client, we are currently recruiting for a Director of Marketing & Customer Success to join their team of dedicated professionals on-site in Amherst, Nova Scotia.

Reporting to the Vice President of Marketing, the Director of Marketing & Customer Success will be responsible to oversee inbound marketing, brand positioning, as well as customer acquisition and account growth strategies. Key responsibilities will include pricing, value-added account support, and developing go-to-market strategies for new products to drive revenue growth and increase profitability. The Director of Marketing & Customer Success also collaborates closely with Sales and Operations leaders to ensure Emmerson Packaging’s service proposition is promoted effectively and consistently delivered upon.

Responsibilities:

• Develops and executes effective marketing and positioning strategies to build awareness of and preference for the Emmerson Packaging brand.
• Ensures targeted RevOps, ABM and broader promotional campaigns are executed effectively and in close collaboration with Sales, R&D and Customer Service.
• Ensures Customer Service and Sales support activities promote Customer Improvement and account growth.
• Oversees the development and maintenance of Emmerson Packaging’s website, SEO/SEM and social media channels.
• Business Process Owner for pricing-related functions, initiatives, and projects:
  • Defines new business processes, policies, and procedures, evaluates resource requirements, and stimulates implementation or maintenance of pricing system.
  • Manages processes, policies, and procedures to make most of efficiencies and ensure timely response to market conditions.
  • Ownership of ERP related customer service and pricing data and processes.
• Leads and directs pricing strategy formulation and takes necessary actions to enhance profitability, ensuring integrity and accuracy in all pricing matters.
• Builds and maintains the revenue and margin forecasts upon which business models are built and monitored for Sales and Operations Planning (S&OP).
• Conducts and analyzes market research and performs financial evaluations to assess pricing strategy effectiveness for various customers, markets, or product types.

As the ideal candidate, you possess relevant industry experience working in manufacturing or industrial B2B expereince with complex sales cycles. An understanding of B2B manufacturing markets and buying processes, along with brand management and/or advertising expereince, will be preferred. Proficiency in marketing automation, CRM, analytics tools, along with strong analytical skills working with marketing metrics and ROI analysis experience will be key to success in this role. With exceptional communication, interpersonal, and demonstrated strong people leadership skills, you possess strong business acumen and are highly analytical by nature. Expereince in sales, strategic pricing leadership, project management, along with competence with SAP and Power BI, will be considered strong assets. Strong organizational and time management skills, along with demonstrated ability to exercise sound judgment will be essential. Previous experience working in the flexographic printing industry would be ideal, however it is not critical. Proficiency in working with Microsoft Office and an undergraduate university degree in Business, Marketing or related field is required, along with the willingness and ability to travel as required for sales and customer visits.


To express interest in this opportunity please apply online directly by clicking 'Apply Now' below.


If you have any questions, please contact Brittany Neaves, Consultant at bneaves@kbrs.ca or Jeff Lanthier, Partner, at jlanthier@kbrs.ca. If you require accommodation to participate in the recruitment process, please let us know.


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