Senior Product Marketing Specialist

Senior Product Marketing Specialist 
Halifax, Nove Scotia 
Reference # JL-PAL-10033 

For more than 50 years, PAL Aerospace has been delivering airborne special mission solutions that help customers address complex security, safety, environmental, and economic challenges around the world. Operating in more than 40 countries, PAL Aerospace provides a full spectrum of capabilities spanning special mission aircraft, mission system software, engineering and design services, contracted ISR operations, aircrew training, and in-service support. Today, the organization serves customers across defence, public safety, law enforcement, border security, maritime surveillance, environmental monitoring, and civil operations. 

As PAL Aerospace continues to grow, they are seeking a Senior Product Marketing Specialist to join their Halifax-based marketing team 

The Role 

Reporting to Trevor, Director of Marketing, the Senior Product Marketing Specialist will lead product marketing efforts across PAL Aerospace's growing portfolio of special mission solutions, including the PAL Aerospace Mission System and CarteNav's AIMS-ISR and AIMS-C4 platforms. Working closely with engineering, operations, software development, business development, and customers worldwide, you will transform complex technical capabilities into compelling stories that resonate with operators, agencies, partners, OEMs, and government stakeholders. 

This is an opportunity for a product marketer who wants to move beyond traditional SaaS marketing and help shape the future of products that support public safety, defence, surveillance, environmental monitoring, and mission-critical operations around the world. 

The ideal candidate is not a marketing generalist, but rather someone who is passionate about product marketing, has strong opinions on positioning, messaging, and competitive differentiation, and enjoys working closely with technical subject matter experts to bring products to market. 

Duties & Responsibilities: 

• Drive product positioning, messaging, and value proposition development across mission system software, special mission aircraft solutions, contracted ISR operations, and engineering services. 

• Lead go-to-market planning and execution for new product launches and major product enhancements. 

• Conduct customer interviews, competitive analysis, win-loss reviews, and market research to identify and validate differentiators and market opportunities. 

• Work closely with Business Development, Sales, Engineering, Operations, and Product teams to ensure organizational alignment and go-to-market readiness. 

• Develop sales enablement content, including presentations, product briefs, one-pagers, competitive positioning materials, thought leadership content, case studies, and campaign assets. 

• Own and facilitate customer and partner-facing broadcasts, webinars, and thought leadership initiatives from concept development through execution and content repurposing. 

• Serve as a product expert and trusted marketing partner to internal stakeholders and external partners. 

• Support PAL Aerospace's participation at industry events, conferences, trade shows, and customer engagements. 

• Build relationships with customers, partners, agencies, and OEMs across a global market. 

Qualifications & Experience: 

• Experience in product marketing, solutions marketing, product management, or a related discipline. 

• Demonstrated ability to develop positioning, messaging, value propositions, and go-to-market strategies. 

• Strong understanding of competitive analysis, market research, and customer insights. 

• Ability to quickly understand technical products and communicate their value clearly to varying audiences. 

• Comfortable engaging with technical subject matter experts, customers, and executive stakeholders. 

• Strong written, verbal, and presentation skills. 

• Confident facilitating webinars, broadcasts, presentations, and partner-facing discussions. 

• Naturally curious and opinionated about product marketing and what differentiates leading products within a market. 

• Experience within SaaS, technology, software, or B2B environments is considered an asset. Aerospace and defence experience is not required. 

To express interest in this opportunity please apply online directly by clicking  'Apply Now' below. 

If you have any questions, please contact Kate Spares, Recruitment Specialist, at kspares@kbrs.ca or Jeff Lanthier, Partner, at jlanthier@kbrs.ca. If you require accommodation to participate in the recruitment process, please let us know. 

Meridia Recruitment Solutions connects leading organizations with top talent by building strong relationships and creating ideal matches with candidates because we are only successful when you are. We appreciate your interest in this opportunity. 

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