Director Of Demand Generation
Director of Demand Generation
Halifax, Nova Scotia
BlueLight Analytics is a Halifax-based growth-stage digital health start-up committed to providing dentists with the insights they need to improve patient safety and satisfaction. BlueLight Analytics, driven to build technologies that would improve light curing outcomes globally and promote value-based care in dentistry, is now the leading provider of evidence to support all aspects of light curing for the dental industry. As leading experts in the measurement of light energy, their continued growth is dependent on delivering products and services that dentists love to use every day to improve patient outcomes. Their solutions increase patient success while also enhancing dentist engagement and appreciation of the highest quality products.
On behalf of our client, we are recruiting for an experienced Director of Demand Generation to join their team of dedicated professionals in Halifax, Nova Scotia.
Reporting to the Chief Growth Officer, the Director of Demand Generation will create, implement and manage a scalable digital demand generation program, including campaigns and reporting functions, driving the successful execution of the plan to achieve recurring revenue targets. The successful candidate will also be responsible for delivering measurable value from marketing programs across multiple channels, including email, social, web, webinars, digital and trade shows. The Director of Demand Generation will lead commercial adoption of the game changing new product in the dental technology space by driving demand generation amongst innovators/early adopters.
As the ideal candidate, you are a self-motivated and team-oriented professional with an entrepreneurial spirit; possessing 5-10 years of experience in a SaaS sales or demand generation role, preferably in an environment where a new technology is being introduced into a new market. Experience in executing digital strategies and tactics to drive web traffic, content conversion and brand awareness is essential. Experience in management of inbound and outbound digital demand generation channels, such as email, digital advertising, SEO, webinars, social and account-based marketing (ABM), as well as deep experience with managing campaigns through Hubspot, or equivalent CRM platform, is key to success in the role. With exceptional organizational and communication skills, you possess strong business acumen and are highly analytical by nature. An Undergraduate University Degree in Business Administration with a focus in Marketing is required. An MBA or MTEI degree would be considered a strong asset.
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